Executive Team Honing RIM’s New Image

Comment

I’ve noticed that Thorsten Heins’ freshly shuffled management team has been conducting more interviews recently. It’s a big change from before RIM’s new CMO Frank Boulben took the top job as RIMs chief marketer.

RIM CEO Thorsten Heins has been busy writing an op-ed, making time for bloggers and conducting radio interviews while other execs get interviewed in a Q&A fashion like CMO Frank Boulben and CIO Robin Beinfait.

I feel that they’re trying to demonstrate a bit of corporate transparency and more importantly it feels like they’ve opened a no nonsense dialogue with BlackBerry clients everywhere. Whatever their motivations I think it’s great that the people at the helm of this company are also the most publicly vocal.

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    I think it’s great that the people at the helm of this company are also the most publicly vocal.