The BlackBerry Keyboard Is Still A Major Competitive Advantage

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Recently, I sat down with NPR Marketplace to talk about BlackBerry. The journalist wanted to know a little about demographics, who uses a BlackBerry, why people use a BlackBerry and how the platform differs from others. One thing that’s becoming increasingly bothersome, is how BlackBerry users are having to defend their smartphone choice. “Oh, you still use a BlackBerry?” is something I hear maybe once per week. Do you get that? What do you say?


Listen to the above interview with NPR about the keyboard and some of BlackBerry’s marketing strengths. A little geeky but may start some discussion.

The full interview and article is found at this link.