There has been a paradigm shift in the way the mobile apps are listed and sold since Apple launched their App Store alongside iPhone in 2008. Before the phenomenon of OS-specific global app markets, developers had the arduous task of either selling direct to consumers or jumping though hoops to land on the carriers’ deck.
It’s easy to see why the old mobile app carrier decks are rapidly becoming extinct. App developers needed to devote lots of resources to publishing, business development and carrier relations. If you thought getting your app approved for App World was tough enough, try appeasing a carrier’s QA requirements.