Today, we look back on a year’s worth of BlackBerryCool articles and see an obvious problem with legacy BlackBerry devices that RIM needs to address with BlackBerry 10 and beyond. The top 5 articles, in terms of traffic, are all related to customers having a bad user experience. According to our traffic, BlackBerry users in 2012 found their devices difficult to use, slow and complicated to set up. Now, this is purely based on traffic to our site and doesn’t necessarily reflect the total BlackBerry user population. But it does show that there is a large amount of users that are searching for tips on how to fix and set up their BlackBerrys. This needs to be fixed in 2013.
Here are the Top 5 most popular posts on the site (excluding the homepage which is by far the biggest traffic destination):
It does seem like RIM is fixing these problems, and here’s how:
Problem: BlackBerry OS is difficult to update
Fix: BlackBerry 10 is updated Over The Air and requires almost no technical ability. Just press “Update”.
Problem: BlackBerry is slow
Fix: A lot of the issues with the legacy BlackBerry performing poorly has to do with Java. The phone gets easily bogged down with garbage memory and running background processes it can’t handle. The new OS by QNX is designed to run multiple processes simultaneously and reliably.
Problem: BlackBerry device setup is difficult
Fix: This one is actually a little unknown. While we’ve tried the BlackBerry Dev Alpha, as well as some early BB10 units, it’s not clear what the setup process for BB10 will be like. If it’s like the PlayBook, it should be pretty easy, but even the PlayBook wasn’t perfect. We’ll have to wait and see about this. What we do know, is that “PlayBook setup”, was an insignificant search query for our site.