RIM Rebrands BlackBerry World Conference as BlackBerry Live

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Having undergone significant changes in the past few years, RIM has decided to rename their yearly flagship technology conference to BlackBerry Live.

The conference has been growing in scale and scope for over a decade and launched under the name Wireless Enterprise Symposium. Two years ago they rebranded the conference to BlackBerry World when it was clear that the conference covered so much more than the enterprise angle.

BlackBerry Live is an apt name for what the conference represents: Your chance to meet and connect with the movers and shakers of the industry. The name change also coincides with the rebranding of BlackBerry App World to BlackBerry World.

Attend the keynote address that showcases cutting edge BlackBerry development and use cases with RIM’s world class technology partners. There’s no shortage of live demos, breakout sessions and access to RIM staffers who make BlackBerry happen.

If you want to connect with BlackBerryCool at BlackBerry Live, drop us a line at tips(at)blackberrycool.com

Click here for more info about this year’s BlackBerry Live that takes place from May 14th to 16th near Orlando Florida.