BlackBerry 10 Launches, RIM now called BlackBerry

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RIM CFO Brian Bidulka and Managing Director Andrew MacLeod take the stage to kick off the Toronto launch event.

Their intro speech touched on a few points important to Toronto, when Brian introduced himself as “a proud Canadian” he was greeted with lots of cheers. They start off with lots of thanks and the Canadian pride is evident.

“Not crossing the finish line but rather crossing the starting line.”

6 city simultaneous launch, all video connected. When the cities were announced and Toronto came up, everybody cheered and shouted. I’m glad to be at one of the livelier events packed with RIM staffers.

They’ve put together a lot of BlackBerry testimonial videos. Even though these are mostly about people praising the legacy platform, they are mostly praising the BlackBerry lifestyle.

Via New York, Thorsten Heins talks about the next step in mobile computing. Thanks customers, enterprise and gives a big thanks to the RIM employees, 12000 in 36 countries.

He begins by talking about the needs of the BlackBerry client revolve around maximum productivity through organization, multitasking and simplicity.

He then announces that Research In Motion is now called BlackBerry worldwide. Lots of re-branding happening as of late, looks to be an overall strategy of being clear with product lines and services. It also show what is now very clear is that this is a bold new chapter for BlackBerry.

Stay tuned.