At BlackBerry Live 2013, BlackBerry has announced BlackBerry Channels. Channels is a natural evolution for BBM as it adds a more public and social element to what has always been a fairly private network of users. BBM has gone from what was a very intimate adding process to what seems more open, with brands and individuals being able to set up a space within BBM where people can interact. It should be interesting to see how well this is received because social networks are generally more open than being smartphone-specific.
Channels launches in beta today with a few channels already set up including Mercedes, Alicia Keys, Goo Goo Dolls and more.