Is it the security? Is it the keyboard? It’s probably a combination. We’ve seen several celebrities, such as Leonardo Dicaprio who uses a Q10, talk about their love of BlackBerry. Perhaps there’s some overlap with enterprise and celebrity that isn’t fully understood yet.
In any case, it’s interesting to see that Martha Stewart still uses a BlackBerry. It goes nicely with BlackBerry’s brand as she is an incredibly busy person that probably answers hundreds of emails per day.