Author: Steve Beauregard

Nexus One and What it Means for BlackBerry and iPhone

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I love competition! There is no doubt that the introduction of the iPhone raised the high water mark for mobile user interface and forced RIM to bring the BlackBerry Storm to market quickly. RIM and Verizon perhaps launched more hastily than they ought to have, but nonetheless the end result was the spawning of the mobile app revolution.

When the software powerhouse Google announced yesterday they are selling the GSM neutral Nexus One Smartphone direct, my initial thought was “I hope they recognize that they just stepped on a landmine!” In my opinion, this is the boldest (no pun intended) move a software company can make. After all, Microsoft has failed repeatedly to successfully make this leap to hardware manufacturer. The nuances of running a hardware manufacturing business is drastically different than writing software and making support tweaks. Furthermore, as I learned when I worked for Digital Equipment Corporation: it doesn’t matter how amazing your product is, you still need to market and sell it.
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Conclusions from selling an application on BlackBerry App World

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Although this is my first post for BlackBerry Cool, let me start by saying, “This is not my first rodeo!” My company REGARD is the longest standing BlackBerry partner dating back to 1998 when BlackBerry was still a seasonal fruit. Over the past dozen years, there are few products or services in the BlackBerry business ecosystem that we haven’t sold or at least tried selling. In the late 90’s, we configured farms of desktop redirectors before BES, Lotus Notes to Exchange connectors, installations, massive deployment projects, upgrades, BES Admin & Help Desk training, colored holsters, accessories, T-support, R-Support, BES licenses, CAL licenses, email & BES hosting, custom app development, 3rd party apps…you name it…REGARD has been there and done that!

In some cases, we sold products because there was a need and RIM had not yet come up with a solutions. In other cases, we sold competitive products because RIM dropped the ball. Which brings me to the BlackBerry App World!

It is no secret that the latest tech Gold Rush is “mobile apps!” Being an opportunist, and having one of the best BlackBerry app development teams in the business, REGARD quickly developed version 1.0 of a wine vintage lookup app to sell up on the new BlackBerry App World.
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