Author: Terry Hughes

The Next Wave in the Mobile App Economy: Distribution, Sophistication, Payments and Identity

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The Next Wave in Mobile App Commerce
Moving from rivers of monetization to lakes of commerce exchange [click to enlarge]

EDITOR’S NOTE: Terry Hughes, former President of Widality, is Wmode’s as Head of Market Development. Be sure to check out his past editorials too.

The mobile app market is maturing nicely; apps are becoming more sophisticated, routes to market are broader, development times have been greatly reduced, there is a plethora of billing options available, and perhaps most valuable, apps have moved from being the domain of a few niche players to being a critical part of the branding and engagement strategy of most companies. In this sense, the mobile software market has started to resemble the PC software market with a few key platforms to worry about, standardized development tools, and open APIs to enable the many parties in the value chain to connect together.
Continue reading ‘The Next Wave in the Mobile App Economy: Distribution, Sophistication, Payments and Identity’

Widality’s 10 Point Plan for Success Selling a BlackBerry App

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Here is a 10 Point Plan for Success for anyone wanting to enter the crazy chaotic app market, especially those wanting to build a B2B service, which is exponentially harder than building the next trendy gimmick app.

You can download the full white paper released by my company Widality in PDF form.
Continue reading ‘Widality’s 10 Point Plan for Success Selling a BlackBerry App’

The Three Rounds of the App Store Battle

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App_Store_App_World_Beyond

The mobile app market is maturing fast and as a developer with a successful app in App World, I wanted to prompt some debate on what the next wave of app stores will be like and how we can work together to get there.

Round 1 was started by Handango, and quickly followed by Handmark and MobiHand among others. Their global presence enables developers to deploy once and see their app appear on the Internet and on multiple carrier and affiliate sites. However, download volumes, on-device discoverability and ease of payment were historically poor. Interestingly, none of them (apart from GetJar) focused on free apps. Meanwhile, the carriers were rolling out their own app stores where the majority of downloads were ringtones, screensavers and games, but that was valuable because it educated their customers that downloading apps was possible. In summary, round 1 was the “for profit” app stores. As developers, we have a lot to thank those pioneers for.
Continue reading Widality President Terry Hughes’ take on the App Store evolution