Moving from rivers of monetization to lakes of commerce exchange [click to enlarge]
EDITOR’S NOTE: Terry Hughes, former President of Widality, is Wmode’s as Head of Market Development. Be sure to check out his past editorials too.
The mobile app market is maturing nicely; apps are becoming more sophisticated, routes to market are broader, development times have been greatly reduced, there is a plethora of billing options available, and perhaps most valuable, apps have moved from being the domain of a few niche players to being a critical part of the branding and engagement strategy of most companies. In this sense, the mobile software market has started to resemble the PC software market with a few key platforms to worry about, standardized development tools, and open APIs to enable the many parties in the value chain to connect together.
Continue reading ‘The Next Wave in the Mobile App Economy: Distribution, Sophistication, Payments and Identity’