Tag: ad-ology research

Blogs influencing your mobile purchases

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the critic

A recent survey of US consumers by Ad-Ology research shows that wireless blogs like BlackBerry Cool have far more power over what device you’ll buy than ever before. 60% of those surveyed stated that their mobile phone purchase had been influenced by online product reviews and user comments, while 30% said that blogs have the same level of influence.

“This is the modern day version of ‘word-of-mouth’ advertising,” said C. Lee Smith, president and CEO of Ad-ology Research. “Advertisers have always known the immense value of positive ‘word-of-mouth’. Now consumers have a whole world of opinions and reviews available online, and this survey shows how much they value that kind of information.”

Of course, with great power comes great responsibility. BlackBerry Cool promises to always give you the straight goods on which BlackBerry you should purchase. Post a comment and let us know which factors influence your purchasing decisions and whom you trust the most.

(via CN)

Mobile Purchase Survey Findings