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The New Amazon Kindle and Ad-Supported Mobile Content vs Paying for Premium

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Amazon recently announced its new Kindle model which has an awfully alluring price tag of $114 – $25 cheaper than the previous base model. The only catch is that it’s filled with advertisements for products ranging from Olay to Buick to Visa. Founder and CEO of Amazon, Jeff Bezos, said of the newly discounted model, “We’re working hard to make sure that anyone who wants a Kindle can afford one.” And the best way to do that is by using sponsored ads.

This new Kindle also comes bundled with an app called ‘AdMash’ which allows users to vote on their favorite advertisements, ultimately deciding which advertisements are featured on the device’s sponsored screensavers. The new, ad-fortified Kindle is Wi-Fi-only and will be released on May 3rd and the 3G model will also be available for $189.
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