Tag: AdMob

ChangeWave survey validity should be questioned


When we wrote about ChangeWave’s most recent survey, we tried to make it very obvious that the survey was in no way indicative of any statistically accurate trends, and that it was to be taken with a grain of salt. In fact, the exact wording was:

“Since the survey sample is so small, and we can’t be sure of how representative the sample is of the total North American market, we should obviously take these results with a grain of salt.”

What should have been included in the post, was a better explanation of why the ChangeWave survey isn’t accurate.
Click through for more about surveys from ChangeWave and AdMob

Nokia still rocks the mobile browser roost


International mobile browser share

The latest report from mobile advertising agency AdMob ran through some numbers based on the four billion ads they’ve served up. As you can see, Nokia remains top dog in mobile browsing activity, capturing a solid 34% of the global share thanks primarily to heavy adoption in Africa and Asia, followed up closely by Openwave (AKA WAP) at 29%. BlackBerry took a sad little 3% slice of the pie, right along side Motorola, Palm’s and Apple’s browsers. The BlackBerry 8300 and BlackBerry 8100 are still on the American Top Ten handsets list, though the top four spots are taken by Motorola. Even internationally, the Pearl does alright, getting 9th. place. In terms of geography, Indonesia has seen about ten times more traffic than last year, and Asia on the whole has seen a significant increase in activity.

(AdMob via Electronista)

AdMob: RIM leads smartphones, iPhone traffic flattening out


AdMob has released a report on February’s worldwide smartphone traffic. RIM is king, with 34% of traffic worldwide, followed by Nokia with 29%. RIM was ahead of Nokia in the US, but fell behind in India, the UK, South Africa and Indonesia by very wide margins. A specific percentage for iPhone traffic wasn’t given, but AdMob did say that their number flattened out, in agreement with the theory that new devices see a big surge in January and a decline in the following month. The report is consistent with a couple others we’ve seen, which show the iPhone losing momentum, though still increasing fairly steadily.