Tag: adoption

Predicting BlackBerry 6 Adoption Rates with OS 5.0 Data

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blackberry 9530
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A full year has passed since OS 5.0 was released as an upgrade for the Storm 9530. By using the download data from the popular game Pixelated I have been able to track the progress of the adoption of version 5.0 of the BlackBerry Operating System. Not only does this show the trends of the past year, but it also gives a guide to what we can expect to see in the adoption of OS 6 from in market devices such as the Bold 9700.?

While the majority of users upgraded right away (over two-thirds of all users upgraded in the first two months), the adoption rate after that was more slow and steady than anything else. After ten months the adoption rate has finally stabilized. The past three months has seen it remain just short of 90% ranging from 89.7%-89.9%, at this point there is no reason to expect much more change in this number.

Eric at Ebscer

U.S. smartphone sales brutally outpacing standard cell phones

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SadphoneA recent study by NDP Group concluded that American cell phone sales were down 13% this quarter, the third quarter in a row to show a decline. The cost per phone has gone up 14% to $84, but the real kicker is that smartphone sales have doubled since last year, with particular emphasis on the full QWERTY devices out there (like BlackBerrys). The reasoning?

“One explanation might be that there’s a group of consumers that’s holding off, making do with the devices that they have, either because of larger economic concerns or because they don’t see any value yet in the new voice and data services that are driving some of these new handsets,” [said Ross Rubin, NDP's director of industry analysis.]

There’s definitely a grain of truth there, considering how simplistic layouts like the iPhone are winning over a wider audience. The new flip BlackBerry will certainly be tapping into the “I just want a phone” audience by latching onto a recognizable form factor, and potentially be taking an even bigger bite out of the standard cell phone market. It’s just a matter of selling folks on the data services…

(via AP)

Windows Mobile outsells BlackBerry in Asia 6-to-1

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Windows Mobile ad with MonkeyThe Opera Mini survey awhile back went to show just how popular BlackBerry is here in North America, but another survey by Springboard Research has revealed that BlackBerry devices are getting drastically outsold in Asia-Pacific. Windows Mobile devices racked up 6 million sales last year, versus RIM’s paltry 1 million. One of the main reasons for this, according to the researchers, is the high cost of push e-mail service for people in that region, making it a poor option for small and medium businesses. BlackBerry Unite! is helping a bit, since it’s free and can keep companies of up to 5 users linked together, but really it seems like a local NOC would go a long ways to increasing adoption in Asia-Pacific. There’s been talk about a factory opening up in China, and some kind of data centre in India to get around that whole security issue, but surely the biggest end result would be lowered costs for everyone in the neighbourhood. Still, with ad campaigns like this, how can you resist WinMo?

(via Windows Mobile Cool)

BlackBerry popular handset for Opera users

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Opera logo

Opera’s monthly report for June has taken a look at the popular handsets that folks are using with their mobile browser, and what sites they’re going to. After running down country-by-country top 10 lists, it was pretty interesting to see the stark differences between the Chinese (dominated by Nokia) and the American (which was almost all BlackBerry). The UK also has almost half of their list occupied by BlackBerry, with the 8310 nabbing top spot. Speaking of which, the BlackBerry 8310 holds 5th. place worldwide in the popularity contest among Opera users. This State of the Mobile Web report is a pretty cool idea on Opera’s part, especially if you’ve developed a taste for this kind of thing with Google Trends. If you’re sick of the BlackBerry’s browser, you can get Opera Mini by visiting http://mini.opera.com/ on your mobile.

(Opera via Pinstack)

The Smartphone Challenge FAQ (audio included!)

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Smartphone Challenge

The Smartphone Challenge is bringing a busload full of decked-out BlackBerry to small and medium businesses around Texas. The company in question gets these devices with free airtime, apps, and service for two weeks, after which the Smartphone Challenge tries to take the BlackBerrys back. To date, they haven’t been able to wrestle the handsets from the fevered grasp of these SMBs, but the Smartphone Challenge continues to dare companies to put away a BlackBerry after they’ve spent some quality time with it. The big thing is education – supporting new users and smoothing the learning curve is absolutely essential to increasing adoption.

Here’s everything your company needs to know about the Smartphone Challenge.

Q&A with Smartphone Challenge plus audio behind the jump!

RIM encountering resistance in Korea

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South KoreaCanadian govnerment and RIM are trying to work their way into Korea, but it’s turning out to be tricky. South Korea’s hasn’t been too warm to the idea of BlackBerrys, mainly due to the device’s inability to meet software standards for mobile devices, but also because of a lackluster public reception. All internet-capabable phones in South Korea need to include middleware called Wireless Internet Platform for Interoperability (WIPI), but is often overlooked if there’s enough demand for the device. Sadly, BlackBerry hasn’t quite struck that chord with Koreans, and due to some fundamental differences, BlackBerry can’t support WIPI. The Canadian Chamber of Commerce has been throwing their weight around to get the requirement overturned so BlackBerrys can get in.

“I want to ask you how Korean politicians will act if Canada does not allow Samsung or Hyundai to sell their products,” [Terry Tuharsky, the chairman of the Canadian Chamber of Commerce in Korea] said, adding that “the storm is brewing” in Canada already.

Heh, something tells me Canada will miss Toyotas a bit more than Korea will miss the BlackBerrys they never had in the first place anyway. Still, China’s on board, so the rest of the area might become a little more prone to adoption.