Tag Archive for 'adoption'

U.S. smartphone sales brutally outpacing standard cell phones

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A recent study by NDP Group concluded that American cell phone sales were down 13% this quarter, the third quarter in a row to show a decline. The cost per phone has gone up 14% to $84, but the real kicker is that smartphone sales have doubled since last year, with particular emphasis on the full QWERTY devices out there (like BlackBerrys). The reasoning?

“One explanation might be that there’s a group of consumers that’s holding off, making do with the devices that they have, either because of larger economic concerns or because they don’t see any value yet in the new voice and data services that are driving some of these new handsets,” [said Ross Rubin, NDP's director of industry analysis.]

There’s definitely a grain of truth there, considering how simplistic layouts like the iPhone are winning over a wider audience. The new flip BlackBerry will certainly be tapping into the “I just want a phone” audience by latching onto a recognizable form factor, and potentially be taking an even bigger bite out of the standard cell phone market. It’s just a matter of selling folks on the data services…

(via AP)

Windows Mobile outsells BlackBerry in Asia 6-to-1

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The Opera Mini survey awhile back went to show just how popular BlackBerry is here in North America, but another survey by Springboard Research has revealed that BlackBerry devices are getting drastically outsold in Asia-Pacific. Windows Mobile devices racked up 6 million sales last year, versus RIM’s paltry 1 million. One of the main reasons for this, according to the researchers, is the high cost of push e-mail service for people in that region, making it a poor option for small and medium businesses. BlackBerry Unite! is helping a bit, since it’s free and can keep companies of up to 5 users linked together, but really it seems like a local NOC would go a long ways to increasing adoption in Asia-Pacific. There’s been talk about a factory opening up in China, and some kind of data centre in India to get around that whole security issue, but surely the biggest end result would be lowered costs for everyone in the neighbourhood. Still, with ad campaigns like this, how can you resist WinMo?

(via Windows Mobile Cool)

BlackBerry popular handset for Opera users

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Opera logo

Opera’s monthly report for June has taken a look at the popular handsets that folks are using with their mobile browser, and what sites they’re going to. After running down country-by-country top 10 lists, it was pretty interesting to see the stark differences between the Chinese (dominated by Nokia) and the American (which was almost all BlackBerry). The UK also has almost half of their list occupied by BlackBerry, with the 8310 nabbing top spot. Speaking of which, the BlackBerry 8310 holds 5th. place worldwide in the popularity contest among Opera users. This State of the Mobile Web report is a pretty cool idea on Opera’s part, especially if you’ve developed a taste for this kind of thing with Google Trends. If you’re sick of the BlackBerry’s browser, you can get Opera Mini by visiting http://mini.opera.com/ on your mobile.

(Opera via Pinstack)

The Smartphone Challenge FAQ (audio included!)

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The Smartphone Challenge is bringing a busload full of decked-out BlackBerry to small and medium businesses around Texas. The company in question gets these devices with free airtime, apps, and service for two weeks, after which the Smartphone Challenge tries to take the BlackBerrys back. To date, they haven’t been able to wrestle the handsets from the fevered grasp of these SMBs, but the Smartphone Challenge continues to dare companies to put away a BlackBerry after they’ve spent some quality time with it. The big thing is education - supporting new users and smoothing the learning curve is absolutely essential to increasing adoption.

Here’s everything your company needs to know about the Smartphone Challenge.

Q&A with Smartphone Challenge plus audio behind the jump!

RIM encountering resistance in Korea

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South KoreaCanadian govnerment and RIM are trying to work their way into Korea, but it’s turning out to be tricky. South Korea’s hasn’t been too warm to the idea of BlackBerrys, mainly due to the device’s inability to meet software standards for mobile devices, but also because of a lackluster public reception. All internet-capabable phones in South Korea need to include middleware called Wireless Internet Platform for Interoperability (WIPI), but is often overlooked if there’s enough demand for the device. Sadly, BlackBerry hasn’t quite struck that chord with Koreans, and due to some fundamental differences, BlackBerry can’t support WIPI. The Canadian Chamber of Commerce has been throwing their weight around to get the requirement overturned so BlackBerrys can get in.

“I want to ask you how Korean politicians will act if Canada does not allow Samsung or Hyundai to sell their products,” [Terry Tuharsky, the chairman of the Canadian Chamber of Commerce in Korea] said, adding that “the storm is brewing” in Canada already.

Heh, something tells me Canada will miss Toyotas a bit more than Korea will miss the BlackBerrys they never had in the first place anyway. Still, China’s on board, so the rest of the area might become a little more prone to adoption.

Taiwan trials SIM-based NFC

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Gemalto and Far EasTone Telecommunications are tag-teaming a new initiative to bring SIM card-based near-field communication services to Taiwan, starting with a trial phase and eventually leading to a full roll-out in ‘08. NFC allows for contactless transactions, so you just wave your phone in front of a sensor, which debits your account and sets you up with whatever service you were looking for. Here’s an example.

Taiwan’s hypermarket chain, Far Eastern Geant for instance, will hang posters embedded with NFC tags at their stores. Shoppers walk by, wave their NFC mobile across the poster and walk away with a coupon downloaded to the SIM for use at the checkout or for later purchases. Moreover, subscribers can view and interact with services provisioned using the mobile’s own web browser.

Embedding this function in SIM cards allows users to swap devices without any disruption in service, and lets mobile operators introduce new services through it, such as topping up your minutes at a terminal. NFC is becoming a growing market, and getting the technology inside a SIM card could significantly increase adoption.

UMA adoption low

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Sad faceA recent report from Analysys is claiming that European adoption of dual-mode UMA handsets, like the BlackBerry 8820 or the upcoming BlackBerry 8120, is low due to complicated set-up and relative ease of implementing separate land-line and mobile services. UMA handoff, which lets your Wi-Fi pick up voice traffic from your mobile when you’re in range, has been equated to fixed-mobile convergence in general, but this report argues that bundled pricing and shared marketing for mobile and fixed voice services is a more effective way of bringing the two technologies together.

China still Berryless

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ChinaWe just caught a story on BlackBerry’s poor penetration into China, even in light of the go-ahead given in July. Viable language support is still an issue, and a tough nut to crack for RIM. China Mobile is offering group plans for anyone who smuggles the devices in from Hong Kong or elsewhere, but they’re still unavailable for sale locally. There’s upwards of 600 million mobile users in China, and needless to say, RIM wants to get through the logistics so they can get in on the action.

Telus launches Wireless Solutions Roadmap Assessment

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We just got wind that Telus has this nifty new service called the Wireless Solutions Roadmap, launched on the basis that Canadian companies are willing to adopt new wireless solutions, but simply need some guidance in figuring out what those solutions are. This online service is pretty comprehensive, assessing a company’s mobile e-mail and internet access, navigation, asset tracking and dispatch, and a wide range of other facets vital to corporate operations. Additionally, Telus has some metrics in place to see how your company stacks up against others in terms of handling these things.

After running through a few of the scenarios, it’s clear that this program is designed to make companies seriously reconsider their wireless strategy. Now, this could be seen as a way for Telus to hawk their own solutions by convincing execs that their company has problems that they really don’t, but it could be worth their while if there is something that needs fixing.

Seduce employees to increase device adoption in enterprise

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In RIM’s recent issue of BlackBerry Connection, there was an interesting article on how to improve corporate BlackBerry adoption by “seducing” users. We’re used to hearing about companies with restrictive IT policies that block downloading ringtones or games, but the IT director at British and American Tobacco has gone another route. By not only allowing but encouraging employees to use the devices for business and personal activities, the BlackBerry experience had become an entirely enjoyable one for the folks at BAT. When implementing the devices, they targeted executives who had shown a high level of acceptance to innovative technologies to build excitement among peers before issuing more BlackBerrys. Enough people out there see their BlackBerry as the ball and chain that the boss has latched onto them; maybe it’s time IT directors change that and show a little love.




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