Tag: adoptionPage 2 of 2

Taiwan trials SIM-based NFC

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NFC Gemalto and Far EasTone Telecommunications are tag-teaming a new initiative to bring SIM card-based near-field communication services to Taiwan, starting with a trial phase and eventually leading to a full roll-out in ’08. NFC allows for contactless transactions, so you just wave your phone in front of a sensor, which debits your account and sets you up with whatever service you were looking for. Here’s an example.

Taiwan’s hypermarket chain, Far Eastern Geant for instance, will hang posters embedded with NFC tags at their stores. Shoppers walk by, wave their NFC mobile across the poster and walk away with a coupon downloaded to the SIM for use at the checkout or for later purchases. Moreover, subscribers can view and interact with services provisioned using the mobile’s own web browser.

Embedding this function in SIM cards allows users to swap devices without any disruption in service, and lets mobile operators introduce new services through it, such as topping up your minutes at a terminal. NFC is becoming a growing market, and getting the technology inside a SIM card could significantly increase adoption.

UMA adoption low

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Sad faceA recent report from Analysys is claiming that European adoption of dual-mode UMA handsets, like the BlackBerry 8820 or the upcoming BlackBerry 8120, is low due to complicated set-up and relative ease of implementing separate land-line and mobile services. UMA handoff, which lets your Wi-Fi pick up voice traffic from your mobile when you’re in range, has been equated to fixed-mobile convergence in general, but this report argues that bundled pricing and shared marketing for mobile and fixed voice services is a more effective way of bringing the two technologies together.

China still Berryless

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ChinaWe just caught a story on BlackBerry’s poor penetration into China, even in light of the go-ahead given in July. Viable language support is still an issue, and a tough nut to crack for RIM. China Mobile is offering group plans for anyone who smuggles the devices in from Hong Kong or elsewhere, but they’re still unavailable for sale locally. There’s upwards of 600 million mobile users in China, and needless to say, RIM wants to get through the logistics so they can get in on the action.

Telus launches Wireless Solutions Roadmap Assessment

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TelusWe just got wind that Telus has this nifty new service called the Wireless Solutions Roadmap, launched on the basis that Canadian companies are willing to adopt new wireless solutions, but simply need some guidance in figuring out what those solutions are. This online service is pretty comprehensive, assessing a company’s mobile e-mail and internet access, navigation, asset tracking and dispatch, and a wide range of other facets vital to corporate operations. Additionally, Telus has some metrics in place to see how your company stacks up against others in terms of handling these things.

After running through a few of the scenarios, it’s clear that this program is designed to make companies seriously reconsider their wireless strategy. Now, this could be seen as a way for Telus to hawk their own solutions by convincing execs that their company has problems that they really don’t, but it could be worth their while if there is something that needs fixing.

Seduce employees to increase device adoption in enterprise

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HeartsIn RIM’s recent issue of BlackBerry Connection, there was an interesting article on how to improve corporate BlackBerry adoption by “seducing” users. We’re used to hearing about companies with restrictive IT policies that block downloading ringtones or games, but the IT director at British and American Tobacco has gone another route. By not only allowing but encouraging employees to use the devices for business and personal activities, the BlackBerry experience had become an entirely enjoyable one for the folks at BAT. When implementing the devices, they targeted executives who had shown a high level of acceptance to innovative technologies to build excitement among peers before issuing more BlackBerrys. Enough people out there see their BlackBerry as the ball and chain that the boss has latched onto them; maybe it’s time IT directors change that and show a little love.