Tag: advertising

BlackBerry Commercial Gets Meme Status

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We’ve complained quite a bit about BlackBerry commercials on this site. Mostly because they would always promote boring features like the keyboard, over some of the cool apps and things you can actually do with your BlackBerry. The latest ad really hits the nail on the head about why a BlackBerry is best: you get a ton of stuff done fast and efficiently. Oh, and it’s already turned into a meme. Nice.
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mDialog Raises $5 Million Series A Led by BlackBerry Partners Fund

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The BlackBerry Partners Fund is leading a $5 million Series A investment in Toronto startup mDialog. mDialog is building an ad platform that will service OTT platforms (streaming TV and media services such as Roku) as well as smartphones and tablets. The investment could also possibly point to some rumors we’ve heard in the past. More after the break.
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The New Amazon Kindle and Ad-Supported Mobile Content vs Paying for Premium

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amazon admash

Amazon recently announced its new Kindle model which has an awfully alluring price tag of $114 - $25 cheaper than the previous base model. The only catch is that it’s filled with advertisements for products ranging from Olay to Buick to Visa. Founder and CEO of Amazon, Jeff Bezos, said of the newly discounted model, “We’re working hard to make sure that anyone who wants a Kindle can afford one.” And the best way to do that is by using sponsored ads.

This new Kindle also comes bundled with an app called ‘AdMash’ which allows users to vote on their favorite advertisements, ultimately deciding which advertisements are featured on the device’s sponsored screensavers. The new, ad-fortified Kindle is Wi-Fi-only and will be released on May 3rd and the 3G model will also be available for $189.
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Review: QR Code Reader Code Muncher by Motek

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code muncher

Motek, the company behind the popular screencapture app Screen Muncher, has recently released a QR code reader called Code Muncher. The app plays off the marketing success of Screen Muncher, by using similar branding and the recognizable “munching” sound whenever a QR code is read.

Code Muncher is available free as an ad-supported app that scans and reads 2D QR codes by simply launching the app and pointing your camera at them. As soon as the app recognizes the QR code, the famous “Motek Muncher Monster” will eat the code and allow you to view web sites, send SMS messages, call phone numbers, and save contact information from it. So how did it fare in testing? Hit the jump to find out.
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Transpera Launches Video Advertising SDK for Developers

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Transpera WPT Simple Demo video from Transpera on Vimeo.

Transpera let us know that they have a mobile video advertising network that has recently been updated and know supports all three major smartphone platforms, including BlackBerry. The platform allows developers to tap into an ad network that includes Ford Motor Company, Proctor & Gamble, Marriott, Microsoft and Paramount Pictures.
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RIM Finally Includes BlackBerry Apps in Their Commercials

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It’s sort of strange how long it has taken for RIM to finally begin advertising the fact that their is such a thing as BlackBerry apps and users can download them on their device. In their latest TV spot, RIM is advertising the Super Apps concept which is cool but it would have been nice to see more than one app in the ad. At the very end of the ad, they show you a series of icons representing Super Apps (is Urban Spoon really a super app?), and there are a lot of cool apps they could have showcased. Why didn’t RIM showcase themes? The ability to customize your device in any way you’d like is a great advantage for BlackBerry and they should be advertising this on TV. Pageonce Personal Finance is definitely an awesome app but hopefully RIM will show off a little more in the coming ads.