The Love What You Do campaign by RIM has been incredibly successful. Jim Balsillie, during the Q3 Conference Call for fiscal 2010, talked extensively about how the campaign has done wonders for attracting more non-enterprise subscribers.
If you have ever seen a Love What You Do ad on TV, you have definitely heard the BlackBerry version of “All You Need is Love” by John Lennon of The Beatles. I’m not sure who sings the cover, but it’s more rock than the Lennon version. RIM are offering this song as a free download so be sure to head over and get your free song.