Andy Rubin, VP of Engineering at Google, was on Dive Into Mobile talking about Android as well as the competition. During the interview, Walt Mossberg began explaining how RIM has done a great job of building an “iconic” product but goes on to say that they’re fading in light of the competition, mostly due to the fact that they’re working with a legacy product.
Rubin’s response to Mossberg was to point out the similarities in the story of the RAZR. The Motorola RAZR was an iconic product but it eventually faded away. Motorola’s response was to switch to Android, but Rubin isn’t suggesting that’s the solution for RIM. The solution is to go through design cycles because a legacy product doesn’t allow you to keep up with the fast pace of the competition. Rubin then points to the acquisitions RIM has made with QNX, TAT and DataViz, and says they’re doing all the right things to fill in the pieces and keep up with the hyper competitive market.
Good form, Rubin. You’re a gentleman and a scholar. Stay tuned for Mike Lazaridis at Dive Into Mobile.