Tag: app store

The Top 5 Vendors on iOS By Number of Apps Submitted to the App Store

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Recently, there has been a lot of talk about how one BlackBerry World vendor, S4BB, has submitted 47,000+ apps to store and that it doesn’t bode well for BlackBerry’s view that it was about “quality, not quantity”. We decided to do some investigating with the help of the guys at Pretzil.com, to find out exactly how many apps the top 5 vendors, by number of apps, have submitted. Nobody comes close with the most number of apps submitted by a single vendor being 2,168.
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Prediction: Eventually All Applications Will be Free

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smartphone apps

The app economy is growing at a pretty tremendous rate and one of the major innovations in the space is in-app purchasing. With in-app purchasing, users are downloading the apps for free, and purchasing upgrades or new features to the app. There’s a lot of cool stuff you can do with in-app purchasing like buy new levels in a game, buy virtual currencies or credits, or upgrade the app in a free-trial sense.

With in-app purchasing, developers will see far more downloads because there is no barrier to entry. With a free app, users can download the app and see whether it’s worth purchasing. Since there are far more opportunities to monetize the app, and users can choose what they want to pay for rather than put the money upfront, there will be more money spent and more satisfied users. We’re seeing a lot of growth with in-app purchases and my prediction is that this strategy is so successful, we’ll soon see the end of paid apps entirely.
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RIM Makes First Move on Pulling Red Light and Speed Trap Apps

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As far as we can tell, App World is the first app storefront to pull apps that “encourage drunk driving”. The problem is that these apps aren’t targeted to promoting drunk driving, but rather bill themselves as apps to avoid speed traps and red light cameras (not necessarily a good thing to promote avoiding). It’s an interesting situation. On the one hand, you don’t want to promote apps that encourage reckless endangerment, but on the other hand, these apps can be used responsibly, reminding you to be cautious and check your speed.
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BlackBerry App World Generates Highest Revenue Per App

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IHS table

There’s been a lot of buzz recently over the IHS Screen Digest Table: Global Mobile Applications Store Ranking in 2010 and 2009. Though I’m sure you’ve seen it in many articles, I’ve included here for reference.

Most of the buzz related to this chart has revolved around people saying either Apple still dominates, Android has a weaker showing than expected, or look at how much growth Android has had. Very little has been written about the REAL story that chart is showing: BlackBerry App World generates a higher revenue per app than any other store — by a wide margin. Guess you better drop all your iPhone devs and get working on BlackBerry projects right?Well, maybe, but drastic action to statistics is usually a bad idea. Let’s take a closer look at these numbers and I will make the case that BlackBerry gets hosed by the media in terms of coverage (at least positive coverage) for App World and that, while a drop-everything-for-BlackBerry approach is probably not warranted, if you’re still not considering BlackBerry for app development you are seriously hindering your revenue potential for your product.

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Total Apps-Duplicates-eBooks-Themes=Under 9K Apps in App World

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blackberry app world logo

Recently, we screenscraped the App World database for a project we’re working on and we came up with some interesting data. After scraping the site, we found:

Total apps; 22,715 (of that 5,150 are eBooks)

There are also duplicate apps. App World is the only portal to allow 2 vendors to use the same app name. When you subtract duplicates, you get 19,395 apps (including eBooks).

To figure out exactly how many unique apps we have in App World, we take:
19.395 unique apps
Minus 5,150 eBooks
Minus 5,574 themes
= 8671 unique apps
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Should Application Storefronts Allow App Name Duplication?

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glucose tracker in app world
“Glucose Tracker” search results in App World

It looks like App World is the only major smartphone storefront to allow for app name duplication. A search of “glucose tracker” in App World, App Store and the Android Market, reveals that only BlackBerry returns the same app name from two different companies. It’s not clear whether this is an oversight on RIM’s part, or if the company is taking a stance on the issue by allowing app name duplication.

On the one hand, this can cause some headaches with two companies confusing marketing efforts, or having their support lines crossed by users unsure of which company to contact. From a user perspective, it’s not much of a concern because you generally make your app download/purchase decision based on other factors such as reviews, recommendations and price.
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