Tag: app storePage 3 of 5

PocketGear Acquires Handango to Become Largest App Store

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Handango have been on a downward slope for some time now as most of the bigger sites signed up with Mobihand, and carriers are taking app store development in-house. I assume the company must have been close to bankruptcy and PocketGear came in and acquired them. Now PocketGear supports 2,000+ mobile devices, every major OS, with 140,000+ paid and free titles.

Considering the market, I can’t imagine PocketGear is in much of a better position. I’m not even sure about Mobihand’s ability to stay relevant over the long term, let alone PocketGear which is bloated with apps that will never sell. In general, I think the market is going to continue to trend towards the carriers and manufacturers fighting for market share, with a few independent stores getting whatever they can.

Comparing the Top Apple App Store and BlackBerry App World Downloads

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application stores

The Distimo Report is a monthly look at the five big application stores: Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store and Windows Marketplace for Mobile. This month’s report is based on December 2009 data, and has some interesting findings including:

  • In Google Android Market, 65% of the publishers are located in the United States, 12% in the United Kingdom, 20% in Europe and 3% in Japan.
  • Publishers located in Europe price their applications highest with an average of $4.42, which is 49% higher than publishers located in the United States.
  • Applications in Apple App Store, Google Android Market and Nokia Ovi Store are priced at around $3.50. Windows Marketplace for Mobile and BlackBerry App World are more expensive, averaging $6.99 and $8.26 respectively.
  • Because of Microsoft’s market validation guidelines and additional fees for distributing applications in more than one country, the number of applications available in some countries is only a small percentage (<5%) of applications available worldwide.

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We Might Have Different Smartphones But Our Apps Are The Same

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According to Mplayit, the latest “social app store”, regardless of smartphone, we’re all using the same apps. Mplayit tracked 42,000 visitors and their app preferences and it turns out that regardless of platform, the same apps tended to be most popular. Apps like Evernote, Shazam, Pandora, Yelp, Nimbuzz and Facebook all appeared at the top of the charts.
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BlackBerry App World Still Leads in Most Expensive Apps

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app platform pricing

GigaOM and Mobclix have put together a nice chart showing the average cost of a paid application on each smartphone app store. We have talked a few times about how App World has the highest priced apps relative to the other smartphones, and to date, it still leads by over a $1 compared to the next highest Windows Mobile. RIM should be much more active in helping developers drive these prices down. At the very least, App World needs a better promotional system similar to the BlackBerry Cool Store, so they can offer a Deal of the Day, BOGO campaigns and MobileHeist sales.

Mplayit launches BlackBerry app store on Facebook

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It sort of feels like everyone is getting an app store these days. The latest is Mplayit, who have created a Facebook-based app store for BlackBerry, iPhone as well as generally “mobile”. The app store gets users to try before they buy and hopes they will share apps among friends on Facebook. It should be an interesting way for new users to discover BlackBerry apps. The major downside I’m seeing is that they don’t have nearly as big of a catalog as the major players, and I don’t see anything about software bundles, deals of the day or promotions.

The Three Rounds of the App Store Battle

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The mobile app market is maturing fast and as a developer with a successful app in App World, I wanted to prompt some debate on what the next wave of app stores will be like and how we can work together to get there.

Round 1 was started by Handango, and quickly followed by Handmark and MobiHand among others. Their global presence enables developers to deploy once and see their app appear on the Internet and on multiple carrier and affiliate sites. However, download volumes, on-device discoverability and ease of payment were historically poor. Interestingly, none of them (apart from GetJar) focused on free apps. Meanwhile, the carriers were rolling out their own app stores where the majority of downloads were ringtones, screensavers and games, but that was valuable because it educated their customers that downloading apps was possible. In summary, round 1 was the “for profit” app stores. As developers, we have a lot to thank those pioneers for.
Continue reading Widality President Terry Hughes’ take on the App Store evolution