Jim Balsillie was at GITEX (Gulf IT Exhibition) in the UAE, showing off the PlayBook and announcing App World 2.0 and the Torch in the Middle East. The PlayBook is the hottest thing we’ve ever seen from RIM and regardless of what the analysts say, it’s going to kill it in the tablet market. Not only that, but the beginning of the QNX revolution has started in RIM and it’s going to give a new life to BlackBerrys. Overall, things are looking pretty good but considering the hassle that the UAE government gave RIM over access to information, they were fortunate to see a live demo and get so much love from RIM.
Tag: App World 2.0
Cellmania is a company based out of Mountain View, California, that specializes in providing infrastructure for digital rights management of downloaded content onto mobile phones, subscription billing, time and location based content management and billing integration onto customer bills. Basically, if you have an application or mobile content, you go to Cellmania to help with distribution over a large network of partners that you may not have had access to. Today, the company has been acquired by Research in Motion and according to the company, the acquisition is to “help strengthen RIM’s focus on mobile content and the BlackBerry ecosystem.” Perhaps there will be some integration with App World and Cellmania’s distribution partners, or perhaps this acquisition is for the human resources and development that could help App World. Either way, congratulations to the team at Cellmania on the acquisition.
Here is a video recap of the AT&T BlackBerry Torch press event in New York. There were a lot of major news outlets there for their smartphone sound byte. Almost every East Coast tech blogger that I had ever seen at a BlackBerry event were in attendance. The clickity-clack of 50 Macintosh-armed bloggers hummed through the tight set list of speakers who spoke with pride about what their teams had envisioned and accomplished in order to make this happen.
The tech demo booths where full of (physically) tethered BlackBerry Torch devices for people to try. In the displays there was a very limited selection of accessory and hardened case offerings. The devices were filled with a bare bones amount of fake information so you could see some notifications and calendar events. All the 1st party software was loaded along with an uninspired media collection. People swiped around the new BlackBerry 6 UI while chatting about the new stuff, mostly the surprisingly enjoyable mobile web browsing.
Stay tuned for our BlackBerry Torch Review.