The App World 2.0 press event was special for BlackBerry but it also reinforced how App World was still behind relative to the competition. The most important upgrades offered were long overdue such as credit card account-based billing. The BlackBerry ID account system will make it easier than ever to buy content, and it seemed to hint at greater media channel opportunities down the line to every BlackBerry user on the planet.
What pleased me about the App World 2.0 demonstration was the fluidity and finesse of the navigation. The BlackBerry Messenger-like layout translates into a simple amount of menu options and easy browsing of long lists in the way that BlackBerry pioneered: scrolling down. The new storefront is quickly populated by apps and info by way of improved cashing of App World data. Category switching from side to side makes a lot of sense and I can’t wait until they introduce more categories like gaming.
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