Tag: B2B

Balsillie talks with ZDNet

Comments

After the recent announcement of SAP’s CRM software appearing natively on BlackBerry, ZDNet editor Larry Dignan got a chance to sit down and talk with RIM co-CEO Jim Balsillie about a number of things. High on the list of subjects was, of course, the recent Kickstart leak, as well as the rumors of a touchscreen. Balsillie pointed out two things: first, that RIM is “not religious” about any form factor, and secondly that leaks aren’t always correct. They also spent a great deal of time talking about RIM’s strategy in the B2B (business to business) space, as compared with their efforts in the consumer or B2C space. Balsillie said that you need both to successfully sell phones, and that “ninety percent of the work you do in B2B works for B2C.”