Tag: bbm channels

BBM Being Used for Customer Service in the Middle East

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It’s pretty widely understood that BBM is being used all over Asia in some pretty interesting ways. The messaging app is still incredibly popular in East Asia as well as South-East Asia. Recently, @shahriyarali tweeted a photo of a customer service BBM pin, and the timing is very interesting. With BBM Channels being released, stories like this are one reason brands and businesses are going to start adopting BBM as a tool for engaging with customers. This could be a sign of things to come.

BlackBerry Announces BBM Channels: A New Social Network for BlackBerry Users

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At BlackBerry Live 2013, BlackBerry has announced BlackBerry Channels. Channels is a natural evolution for BBM as it adds a more public and social element to what has always been a fairly private network of users. BBM has gone from what was a very intimate adding process to what seems more open, with brands and individuals being able to set up a space within BBM where people can interact. It should be interesting to see how well this is received because social networks are generally more open than being smartphone-specific.

Channels launches in beta today with a few channels already set up including Mercedes, Alicia Keys, Goo Goo Dolls and more.