One of the biggest problems facing the perception of BlackBerry and its sales seems to be quality control and user experience. There are just a few user experience issues with a BlackBerry today that are crippling to the user experience. Here are the top 3 we hear:
Loading apps causes the phone to stall and you must reboot.
Rebooting the smartphone takes forever (up to 4 minutes).
Updating OS can take an hour and is fragmented by carrier.
The media and many analysts continue to erroneously claim “BlackBerry is doomed”, but fail to point out RIM has made all the right acquisitions and those major frustrations won’t be around for much longer. Take the PlayBook as a good indicator of where the platform is going. You can install an app, multitask and use the device without any issues. Rebooting the device doesn’t take long at all, and updating the OS is a breeze. The three major headaches facing BlackBerry can and will be solved. This is the right direction to go in and it seems like the Microsoft and RIM announcement is a step in the wrong direction. The announcement seems like it was made from a high executive level without any real concern for the end user. The fact of the matter is that Bing is an awful search engine and it hurts the user experience rather than improve it.
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