MyBlackBerry has been live for some time now and it is part of a bigger social media push at RIM. The company is leveraging Facebook, Twitter, forums and blogs, to send out their message.
InsideBlackBerry sat down with MyBlackBerry’s Community Manager Becky Young, to talk about the project and social media at RIM in general.
It’s interesting to see a company such as RIM get into social media as RIM has been known to be a very traditional and conservative company. As times change, and RIM is seeing a great consumer base, inevitably the culture at the company changes with it.
According to Becky, RIM got into MyBlackBerry from “mostly seeing web 2.0 and using web 2.0 tools in our everyday lives outside of RIM. With MyBlackBerry we wanted to do two things: create a place that is all about YOU and YOUR BlackBerry smartphone (not everyman’s BlackBerry smartphone – but yours) and connect this place to the largest BlackBerry smartphone community in the world.”
MyBlackBerry does have a lot of potential but it would be nice to see the site offer something that we can’t get elsewhere. The competitive advantage with RIM will obviously be scope, in that they have the power to bring users in from the entire BlackBerry network, almost effortlessly. Once this community has grown, the question is what will they do with it?
To have your say, join the Feature Request thread on MyBlackBerry and let them know what you want to see.