Transpera let us know that they have a mobile video advertising network that has recently been updated and know supports all three major smartphone platforms, including BlackBerry. The platform allows developers to tap into an ad network that includes Ford Motor Company, Proctor & Gamble, Marriott, Microsoft and Paramount Pictures.
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Tag: blackberry advertising service
Nexage announced that they have integrated with apps such as crunchSMS, ÜberTwitter, and ScoreMobile, and they have increased their fill rates to 95+%. For example, ÜberTwitter, which launched a new version of its application with Nexage Mediation in July 2010, watched its fill rate jump from 60% to 98+% in August, 2010.
It should be interesting to see how these advertising services perform with respect to RIM’s ad service, and whether developers will jump ship. Also, it’s been shown on other platforms that in-app purchasing results in more revenue for developers, so the ad-supported app route isn’t necessarily a good direction for developers. On the other hand, apps like Poynt rely on ad revenue and are apparently happy with RIM’s offerings.
We’re here at the BlackBerry Developer Conference and there are a lot of cool announcements for developers and users. The best announcement here from a user perspective is the BlackBerry PlayBook which looks really, really, really, cool. Below, you’ll find a roundup of all the announcements that are coming out of the conference.
Continue reading ‘BlackBerry Developer Conference 2010 Announcements Roundup’
