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RIM Official Statement About NFC Blocking By Carriers On BlackBerry Bold 9900 and 9930

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First Impressions of the Bold 9900, Torch 9810 and Torch 9850/9860

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BlackBerry 7 fan night
More pictures from the event available from PhotoJunkie.ca.

First of all, can you believe these model numbers? RIM couldn’t have made them more confusing. I have been writing about BlackBerry for years and I simply cannot remember what device they’re talking about when they say 9850, 9860 or 9810. The 98xx doesn’t even represent the same device anymore. You used to be able to write 97XX and you knew the 9700 and 9780 both looked the same, but not anymore. From now on, we’re going to refer to the devices by name only. The following seem most appropriate:

Bold 9900 = Bold Touch
Torch 9810 = Torch 2
Torch 9850/9860 = Storm 3

Recently, we attended the BlackBerry 7 Fan Night in Toronto and we had an opportunity to get some quality time with RIM’s upcoming BlackBerry 7 devices. There are a lot of things to say about these devices with some Pros and Cons for each of them. Generally, these devices are everything we saw last year but turned up around 40%. The user experience is faster, with homescreen switching and app launching all happening much faster (Liquid Graphics), and the web browsing experience is also much faster. The Torch 9850 and 9860, aka the Storm 3, seems to be RIM bringing back the all-touch experience (with trackpad), and it’s probably the most risky of the BlackBerry 7 devices.
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What Do You Think of the Latest BlackBerry 7 Devices?

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blackberry torch devices

RIM announced the latest BlackBerry 7 devices and it looks like they’re showing off a new Bold and 2 iterations of the Torch. The latest devices feature the following core benefits:

  • Faster browsing
  • Proprietary Liquid Graphics technology for seamless touch screen navigation
  • Voice activated universal search
  • New augmented reality experiences that can be seamlessly integrated with BBM 6
  • A comprehensive list of pre-installed apps, including: BBM™ 6, BlackBerry® App World™, BlackBerry® Balance, BlackBerry® Protect, and more

The first thing that struck us when we saw the list was a lack of mention of the Touch Curve, but that may be coming later. It’s also a little strange that the full touch device with a trackpad, the Torch 9850, got the same branding as the slider keyboard. You would think that they should be separate so that when someone says “did you get the new Torch?” you actually know what device they mean. Consumers hate model numbers but RIM can’t let go of them for some reason.

Here is the lineup of devices:
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The Verizon BlackBerry Bold Touch Demo Could Be Better

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The app download is shown at 0:54

The Verizon Bold Touch has been showing up around the Internet but what’s annoying about the demo is that even while the Verizon rep is touting the Bold Touch’s “super fast speeds” and “lightning quick processor”, the video still shows an hourglass while downloading a simple flashlight app. The app downloading process on the PlayBook is awesome and we’re really looking forward to QNX on a smartphone, and it just seems a little lame that we’re still dealing with these setbacks. The app shown in the demo is The Jared Company’s One Touch Flashlight which is only 22Kb in size. Now, we’re not going to rag on the device like it’s going to be bad or anything as the device isn’t even out yet. But Verizon seems to have dropped the ball on this demo as OS 7 doesn’t look to be that further ahead of BlackBerry 6. Even the pinch to zoom and vertical scrolling didn’t seem that smooth.

Do you think Verizon did a good job selling you on OS 7?

A Preview of Upcoming BlackBerry Devices: Apollo, Torch 2 and Monaco

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It’s an interesting time for BlackBerrys as the company has been getting slammed in the media. One analyst even went as far as saying that RIM has lost the consumer market. One of the reasons the company is probably not doing well with the media lately is because RIM is in a transition period. The company is embarking on an entirely new operating system for its devices and it has a lot of potential. In the meantime, RIM is going to release a series of devices that look like decent upgrades to the current product lines, but will probably not garner the attention they should from media. Also, there’s a lot of questions in the air about whether the upcoming QNX OS will be able to run on these devices, or if people will be purchasing hardware that won’t be able to get the next year’s software. Let’s take a look at what this summer has to offer.
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BBM With Augmented Reality is Going to Change How We Socialize

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The BBM and Wikitude integration begins at 1:51.

Back at BlackBerry World, we saw the beginnings of Wikitude with BlackBerry Messenger integration and while we didn’t say it at the time, this is going to be a huge shift in how BBM is used. For those who don’t know, Wikitude is a company that specializes in augmented reality apps and services, and at BBWC they announced they will be preloaded on upcoming BlackBerry devices. At the conference, we were given a first look at BBM in Augmented Reality on the Bold Touch 9900, and the implications are huge for BBM and how people socialize on their mobile.
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