Yesterday, RIM announced that they will be opening up certain BBM features so that developers can build them into their apps. BlackBerry Messenger has grown from a humble messaging app to one of the more significant and useful mobile communications platforms. A lot of the available features if developed from scratch would take a long time to implement in comparison to getting you app Super App and BBM ready.
There are lots of advantages that BBM brings to BlackBerry software. BlackBerry Messenger’s social elements allow developers to build in social connectivity based on your pre-existing BBM contacts instead of having to develop and build social connections separately for each app. With 28 million users, there is also incredible word-of-thumb marketing potential when promoting your application.
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