Posted on September 28, 2010, at 3:32 PM .
Yesterday, RIM announced that they will be opening up certain BBM features so that developers can build them into their apps. BlackBerry Messenger has grown from a humble messaging app to one of the more significant and useful mobile communications platforms. A lot of the available features if developed from scratch would take a long time to implement in comparison to getting you app Super App and BBM ready.
There are lots of advantages that BBM brings to BlackBerry software. BlackBerry Messenger’s social elements allow developers to build in social connectivity based on your pre-existing BBM contacts instead of having to develop and build social connections separately for each app. With 28 million users, there is also incredible word-of-thumb marketing potential when promoting your application.
Continue reading ‘BBM Social Platform APIs Give Developers Cool Integration Potential’
Posted on September 27, 2010, at 6:13 PM .
Today at DevCon2010, RIM and Webtrends announced they are working together to deliver free enterprise-class analytics for BlackBerry developers. The BlackBerry Analytics Service, powered by Webtrends, will enable developers easily and swiftly add measurement into their applications. This is great news for developers who will be able to use mobile analytics to optimize their software and craft the best user experience possible. This will lead to developers listening to their users without the user having to do anything at all.
Using Webtrends’ SDK, BlackBerry developers can integrate metrics tracking in their apps and capture relevant events. Trackable events include: app use, frequency of use, features used and screens accessed.
The BlackBerry Analytics Service powered by Webtrends will be available for free in early 2011.
More details available in the press release.
Posted on September 27, 2010, at 6:01 PM .

You can follow the Twitter picture fun on crowdreel
BlackBerry enterprise application middleware (BEAM) is an app development platform that will enable commercial enterprise and corporate developers to more easily build “super app” enterprise applications and services for BlackBerry. Developers can use their favorite development platforms like IBM WebSphere, Oracle Fusion Middleware and the mobility platform from SAP and Sybase to create their app.
Included is a set of APIs, libraries and server software that will make it simpler for developers to create “super apps”. The APIs can access instant data push and alerts, use file transfers with enterprise apps, make it simple to search for a user’s device through geo-location, current camera image, calendar availability, device type, and more.
Continue reading ‘RIM Announces BlackBerry Enterprise App Middleware to Accelerate Creation of Super Apps’
Posted on September 27, 2010, at 5:24 PM .
Today, RIM announced their next-generation web app development platform – BlackBerry WebWorks. Webworks enables web developers to construct full-featured apps for BlackBerry in HTML-5, CSS and Javascript. The system takes advantage of advanced features through APIs and services like BlackBerry Java applications do already.
Developers can utilize web development tools and platform services with a comprehensive toolset for developing rich apps that can take advantage of core BlackBerry features such as true multi-tasking, true Push technology and access to the full range of BlackBerry services. The platform will also be able to take advantage of location-based services as well as the newly-announced advertising platform.
Continue reading ‘RIM Launches BlackBerry WebWorks: Open Web App Platform for BlackBerry’
Posted on September 27, 2010, at 4:57 PM .
Today, during the first DevCon2010 general session, Mike Lazaridis announced the BBM Social Platform. The platform allows developers to access the social features of BBM as well as integrating with nearly all the first party applications in a Super App fashion. The BBM Social Platform includes chat capabilities, content sharing, and invitations. Users will be able to invite their BBM friends to join them in a game and then chat with one another while the game is in progress.
BBM functionality accessible to developers through the BBM Social Platform includes:
Contact list – allows users to choose from their BBM contacts from within another application in order to initiate social interactions such as chatting or initiating game play.
BBM user profile – an application can insert application status updates into the user’s BBM profile allowing it to be launched or downloaded from BBM by the user’s friends.
Application – specific communities – users can create BBM friend groups specific to an application.
Data Transfer – allows users to transfer pictures, audio, video and other content directly from an application to their BBM contacts or groups
Invitations – allows users to invite new friends to BBM, invite their friends to interact within or download an application, and accept invitations, all from within an application.
More details available in the official press release.
Posted on September 27, 2010, at 4:25 PM .
RIM has launched the BlackBerry Advertising Service and its going to help developers integrate advertising in their BlackBerry apps quickly and easily, while also allowing advertisers, agencies and brands to work with a broad selection of advertising networks. The system will launch with worldwide ads at first, followed by national then finely tuned localized ad options.
Read more from the official press release after the jump
Continue reading ‘RIM Launches BlackBerry Ad Service to Help Developers Monetize Apps Better’