The Globe and Mail just posted about a pretty great product RIM’s working on: the BlackBerry Home Server. The idea is that it would be kind of a mini-BES for your home, which would let RIM’s network operating center to talk with your PC at home, allowing for access to music, photos and files from anywhere with your BlackBerry. The author makes an open comparison to iTunes, and Scotia Capital’s Gus Papageorgiou wasn’t shy about bashing the old model versus the new one RIM is setting up.
“Why do you need this application-specific, expensive piece of hardware that you batch process into your PC every once in a while when you happen to be home, when instead you can just do everything you want to over the air and not have to worry about being at home to sync it with your PC or your laptop?” Mr. Papageorgiou asked.
This is a trend following Microsoft’s Windows Home Server in terms of bringing business functions to home customers, and shows a lot of promise for penetrating the multimedia-crazy consumer market. A few days ago we were talking about advanced features on BlackBerrys, such as music-playing, and how many owners actually use them. If RIM can offer the software which supports those features, we can count on usage (and the value of owning a BlackBerry) going up.