A while back we heard that RIM would be entering the Chinese market but in a strange move, RIM has decided to launch with BES and the BlackBerry Storm. China is a pretty crucial market considering its size, and you would think RIM would want to launch with an affordable and reliable device such as the Curve 8520, but instead they’ve gone with a device with one of the worst brand reputations in RIM’s hardware history. Forget about what you think of the Storm (some love, some hate), it’s still a curious decision.
If I had to guess, it probably has something to do with beating Apple in the Chinese touchscreen market. There is probably a lot of market research that says Chinese consumers are looking for more touchscreen smartphones, and RIM has decided they’ll be the ones to serve the demand. Personally, I think this is going to result in a lot of dissatisfied users, and if you’re going to pioneer a new market, why not choose a device such as the Bold and Curve, which carries a solid brand and reputation.