Tag: blackberry tabletPage 2 of 5

Open Mobile Summit San Francisco 2010: More on RIM’s Valley Presence

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open mobile summit 2010

This past week in San Francisco I had the pleasure to attend the Open Mobile Summit held at the Marriott Marquis. This year marked the largest Open Mobile Summit with over 650 attendees from across the mobile industry. Google, Verizon, Sprint, Foursquare, LinkedIn, Yahoo, Samsung, Motorola, and RIM were among the speakers and panelists discussing all things mobile.

Topics that dominated discussion included 4G, mobile advertising, tablets, applications, and monetization strategies. In an effort to show some Silicon Valley presence RIM’s Tyler Lessard, VP Developer Relations and Global Alliances, attended the summit and spoke to the crowd about the virtues of BlackBerry and where it’s going. Lessard spoke about the new tablet and how it will come “enterprise ready” so that existing RIM enterprise clients will be able to immediately adopt the solutions into their businesses.
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Balsillie Confirms BlackBerry PlayBook to be Priced Under $500

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jim balsillie with a tablet

Jim Balsillie made an interesting point recently when he compared the tablet market to the smartphone market, essentially saying there’s enough room for everyone and the market will explode in a similar fashion. It does seem to be the case that everyone is upgrading to a smartphone, and that everyone’s phone will eventually be “smart”, but does the same necessarily hold true for tablets?

“You have seen the smartphone market just explode… We are in the right sweet spot… This idea that there are two players and a small pie and they are divvying that between them – you are missing the point,” Balsillie told Reuters in an interview on the sidelines of the G20 CEO Summit in Seoul.

At the same meeting, Jim Balsillie told reporters that the PlayBook will be priced under $500, but wouldn’t go into specifics about the exact price. Will it be $499? Or perhaps much cheaper at $300. Considering the device relies on a BlackBerry for connectivity, RIM is going to have to price the tablet lower than the competitors. Ideally, the PlayBook would come in at a pricepoint where every BlackBerry user will feel like they can afford one.

It looks like all of this will be confirmed in the next couple of months when we get close to a rumored February launch.

More Details on BlackBerry PlayBook Development from RIM Webcast

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playbook gestures

The first of the BlackBerry PlayBook apps are being developed as we speak and it will be interesting to see what people come up with. Today, RIM hosted the first webcast for developers in a series that will span 5 weeks of PlayBook development help. Some of the details we learned in the webcast include:

  • RIM will be opening app world for PlayBook app submissions in about 2 weeks. More details about free PlayBooks for developers will come then.
  • The PlayBook will have a few cool gestures for switching apps, showing the keyboard and displaying device information such as battery life (pictured above).
  • The PlayBook will eventually support more than just Adobe AIR development. Developers will also be able to write apps for the PlayBook in Java and WebWorks.
  • Currently, there is no support for app splash screens but RIM will include it if there are enough devs asking for it.
  • App deployment over the BES is not finalized. The first version is a WiFi only version so no direct connection with BES but there will be tethering. No more details just yet.
  • Not a lot of information available on GPS and location support but this will be explained in future webcasts.
  • The PlayBook will have capabilities that the BlackBerry doesn’t.
  • The AIR SDK can leverage both front and rear facing cameras.
  • Theme Builder is not in the plans for the initial release but they’ll consider it if there is enough positive feedback.

The best part of the webcast was when Mike Kirkup said the PlayBook has a “kick ass” video processor. Can’t wait to check it out.

Reminder: BlackBerry PlayBook Webcast Today at 2PM EST

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blackberry playbook

RIM is hosting a developer webcast today to show off the BlackBerry PlayBook and how to install and use the new SDK. Creating apps for the PlayBook requires a little understanding of actionscript and Adobe Flash, but it’s generally an easy process. During the webcast, there will be RIM and Adobe experts there to take your questions so if you’re interested in making some PlayBook apps, you should definitely attend.

Date: Thursday, November 4, 2010
Time: 2:00 PM EST / 11:00 AM PST
Presenters:

  • Prosanta Bhattacherjee, Application Development Consultant, Research In Motion Limited
  • Renaun Erickson, Adobe Developer Evangelist, Adobe Systems Incorporated

Register here for the developer webcast.

What Apps Are Going to Perform Well on the BlackBerry PlayBook?

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blackberry playbook

The BlackBerry PlayBook is due to arrive in Q1 of 2011 and a lot of developers are plugging away at the SDK and thinking about what apps they’re going to build. At the BlackBerry Developer Group meeting here in Ottawa, Canada last night, we got a demonstration of the SDK by Anthony Rizk, founder of Zeebu Mobile and author of Beginning BlackBerry. The SDK looks incredibly simple and if your application is very graphics heavy (as is the case with BabyGO!), then porting your app to the PlayBook looks like a breeze. According to Anthony, writing the BabyGO! app for BlackBerry took about 2 weeks of development time, compared to about 4 hours for the PlayBook. Also, this 4 hours includes learning how to use the Flash tools which he had never used before.

But will BabyGO! be the type of app that users will be looking for when the PlayBook launches? Consider this: the PlayBook is launching after Christmas when most consumers who are interested in a tablet will have already purchased one. Those who are going to pick up a tablet will most likely be in enterprise, since it’s BES ready and a lot of employees who were normally locked out of the tablet market due to IT policies, will be able to bring their PlayBook on the network and start playing. A lot of these devices will still be locked down and in some organizations they may not be able to use any apps at all. There will also be a huge segment of users who don’t care about the iPad and are waiting for a PlayBook because they know their gadgets and they’re confident they’re buying a superior product.
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What Adobe AIR Apps Would You Like to See on the BlackBerry PlayBook?

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blackberry playbook

The BlackBerry PlayBook is a highly anticipated tablet that’s going to open BlackBerry development to an entirely new segment of developers. Anyone who can make an app for Adobe AIR will be able to port their app over to the PlayBook and take advantage of a new platform for their app to thrive. So what apps would you like to see on the PlayBook? Here are a few apps that are made with Adobe AIR, that we would like to see on the PlayBook.
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