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BlackBerry Theme Studio 6 Gold Release Now Available


RIM has made BlackBerry Theme Studio 6 Gold Release available for download. Theme Studio 6 comes with a cleaner and simpler user interface that lets you customize many different aspects of the device including backgrounds, sound effects and ringtones, icons and menus, and fonts. You can also add animations and screen transitions to the device with Theme Studio.

The question a lot of theme artists probably have on their mind is: what is the future of theme content? Will there be themes for the PlayBook and the future QNX devices? Considering how huge the theme market is in App World, it would probably be a bad move to axe them. Themes are also a competitive advantage for RIM as none of the other smartphones provide the same level of customization.

Hit the jump to read more about the Theme Studio 6 release. Another thing to note, and we’re not sure why, but RIM has 2 download links for Theme Studio. One for commercial and one for personal. It may just be a user agreement thing.
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BlackBerryCool Launches New Store for Apps, Games, Themes and More


BlackBerryCool is now working with Bplay to serve apps, games, themes and ringtones. We still have a mobihand account so you can find your apps on our store. The difference is that the site no longer links to Mobihand and we’re going to be working with Bplay to help build their app catalog. This new change won’t affect coverage in any way, and the only difference is we’re making it easier to find premium content. Here are the links to our store sections:

The main store page is at blackberrycool.bplay.com.
Our games page is at blackberrycool.bplay.com/games.
Themes can be found at blackberrycool.bplay.com/themes.
Ringtones are here blackberrycool.bplay.com/ringtones.

Also, be sure to check out the mobile versions as they’re fully optimized and look great on touchscreens. Enjoy!

The Need for Marketing Standards Across App Stores


A&T marketing requirements
The above shows some of the marketing requirements needed to submit to AT&T

Anyone who has a portfolio of apps and multiple sales channels knows the pain of submitting marketing assets. Whether it’s App World, Mobihand, AT&T, VCast or Rogers Mall, they all ask for their own ridiculous banner, splash and screenshot sizes. Many industries have benefited from clear standards, and the various app stores around the world need to come to an understanding of marketing standards as well. The computer peripheral market has benefited tremendously from adopting standards, so lets get the app stores on board with a set of standards as well; for everyone’s sake.
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Connect With Magmic on BBM for Free Themes and Community


BBM theme group
PIN: 206C54FC

Magmic has been in the themes business since themes were first introduced to the platform. The company has gone from basic Zen themes to premium animated themes and they’ve learned a lot about the business. If you’re a theme lover or theme developer, you should definitely add them on BBM. Magmic will be giving away free themes through their BBM contact, as well as offering advice and a community to theme developers. So whoever you are, if you’re interested in themes, add Magmic and say hi. Scan the above barcode or manually add them with PIN: 206C54FC.

BlackBerry Theme Studio 6 Public Beta 2 Now Available


The new BlackBerry Theme Studio 6 Public Beta 2 is available for download in the Developer Zone and it provides support for new and upgraded devices with BlackBerry 6. The new Theme Studio as has import functionality for theme projects designed on previous versions of Theme Studio. Translating your BlackBerry Theme Studio 5 projects to 6 is a simple three step process so you can quickly transition to the new software. Another cool feature of Theme Studio is a simplified theme export for App World so you can quickly submit your BlackBerry 6 themes.

Use this link to download the new BlackBerry Theme Studio 6 Public Beta 2.

Read more about Theme Studio 6 on the Developer Blog.

The Arduous Task of Monitoring Your Portfolio in App World


App World

For BlackBerry Theme and App developers, it’s important to check your download/sales reports, and figure out how your product is doing in App World. Ideally, you’re meant to learn more about what sells and how best to tailor your product(s) to fit what users are demanding. A good strategy to success in App World is to have a large portfolio of apps or themes, but as your portfolio increases, it becomes more difficult to manage all of these apps/themes. Here is a typical example of how a developer, with many products in his/her portfolio, would find managing these products given the current features of the App World vendor portal.
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