Tag: blackberry trade-up program

BlackBerry Trade-Up Program Launches in Canada

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Back in February we wrote about the fact that RIM had introduced the BlackBerry Trade-up program in the US and the program has now launched in Canada. Through the program, existing BlackBerry customers who purchase a new, eligible BlackBerry smartphone are qualified to receive money back for trading in their existing eligible BlackBerry smartphone.

It’s an interesting program and it looks like RIM is leveraging this sort of program for repeat customers in light of some fierce competition.

Learn more about trading in your BlackBerry at this link.

Have you ever traded in a BlackBerry or do you plan to?

RIM Introduces BlackBerry Trade-Up Program in the US

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trade up program

RIM has introduced a new program called the BlackBerry Trade-Up Program for customers in the US. The new program allows existing BlackBerry customers who purchase a new, eligibile BlackBerry, to get money back for trading in their existing eligible BlackBerry. The offer only applies to specific models so be sure to check the site to make sure if your device is eligible.

The program is a great way to reward customer loyalty and it’s surely going to be a hit. Is it possible RIM will be doing anything with the devices that are sent in? There might be a few pieces of hardware that can be recycled, but not much.

To read more about the program, check out blackberrytradeup.com.