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Taptu Free News Reader for BlackBerry Playbook Updated

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Taptu is a social news reader for the BlackBerry Playbook that lets users “DJ their news” by giving them the largest array of news sources and the most customizable way to create personal streams of news.
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RIM Tops 25 Million Social Media Followers of BlackBerry

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The BlackBerry brand has been gaining popularity among their users through social media. Today the official count is 27.1 million fans and followers of the Inside BlackBerry blog, Twitter, Facebook and LinkedIn. I am a follower of BlackBerry through these channels and I find them to be a good source of BlackBerry tips and tricks.
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BlackBerry gets blogged 5,000 times per day

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bloggin

Social media has been a huge help for smartphone manufacturers. The blogosphere can be a better PR tool than the largest firms in New York, assuming you have something good to spread. The Hatorade can also spread quickly.

To determine what the Internet thinks of your brand, you have to sift through blog posts, YouTube comments, Facebook wall scribbles, message boards and Twitter “tweets.”

That’s where we look to new software called Sysomos, a social media monitoring tool born out of research at the University of Toronto. There is already some interesting data from the software.

“A brand like BlackBerry has, on average, more than 5,000 posts on a single day … no human can flip through (that),” said Nilesh Bansal, co-founder of Sysomos, a social media monitoring tool born out of research at the University of Toronto.

At 5,000 posts per day, RIM is getting an incredible amount of coverage on their devices. Personally, I’d like to know what percentage of that coverage is ReTweets and post scrapes.

Article courtesy of Robert Rocha and the Montreal Gazette.

What do you want to know from RIM’s official BlackBerry blog?

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RIM executives

Now that RIM has an official blog, we can start to see some great content coming to the BlackBerry blogosphere. The company that is the subject of so much discussion will be able to communicate directly with their market.

Recently, I wrote a list of ways RIM can add to the blogosphere.

But what about content? Here is a list of articles that I would like to see from Inside BlackBerry.

More Jim Dog

Jim Balsillie, co-CEO of RIM is an excellent public speaker and an interesting man. Jim is also a noted athlete and passionate fitness advocate. On top of that, Jim Dog has funded a wide variety of scientific and political ventures.

Jim has provided $10 million of personal funds towards the founding of the Perimeter Institute for Theoretical Physics. He also also funded the Centre for International Governance Innovation and has donated to the University of Waterloo, Wilfrid Laurier University and the Centre for International Governance Innovation.

I would love to hear more from Jim on the topic of not just BlackBerry, but the global business market and international affairs.

Open Mike with Mike Lazaridis

Mike Lazaridis has given some very interesting interviews recently and he’s a constant source of great content. The story of how Mike came to work at RIM is absolutely inspirational. In 1979, he enrolled at the University of Waterloo in electrical engineering with an option in computer science. In 1984, Lazaridis responded to a request for proposal from General Motors to develop a network computer control display system. GM awarded him a $500,000 contract. He dropped out of college that year, just two months before he was scheduled to graduate. The GM contract, a small government grant and a $15,000 loan from Lazaridis’ parents enabled Lazaridis, Mike Barnstijn and Douglas Fregin to launch RIM.

It would be great to hear not only Mike’s views on BlackBerry, but on entrepreneurship and his passion: physics.

How it’s Made – BlackBerry

Remember those great documentaries about how things are made? My personal favorite is crayons. But that’s only because they haven’t made one for BlackBerry. This process would include interviews and film from a variety sources:

  • Interviews with engineers about the design
  • A look at the machinery that manufactures the devices
  • Interviews with suppliers

Initiatives and Topics RIM Loves

RIM likes U2; Jim Dog follows hockey; Mike Lazaridis has a love for physics; why don’t we get some news and posts about things not directly related to BlackBerry, but things that the company enjoys. If the head of PR wants everyone to know about a Breast Cancer marathon they’re sponsoring, let’s hear about it.

Acceptable Controversy

Although RIM has said it will not comment on financial matters or unreleased devices, there is still room for some heated discussion. Is another company talking smack about RIM? Let’s clear up any inaccuracies in their statements. Are customers complaining about a BlackBerry related issue? Tell them something to ease their concerns.

Don’t make too many judgments about RIM’s official blog just yet. It’s just starting out and these things take time. Instead, help build it into the site you want.

Like Mike Lazaridis said when faced with criticism over the BlackBerry Storm: “Nobody gets it perfect out the door.”

What would you like to read about on Inside BlackBerry?

RIM launches official BlackBerry blog called ‘Inside BlackBerry’

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Yesterday I wrote an article about social networking and RIM, talking about some of the things I’d like to see from RIM in terms of interacting with the blogosphere.

Well they’ve just now launched their own official BlackBerry blog
. Here’s why:

So why are we doing this?
Because we believe we can make a valuable contribution to the conversation. We do have a slight advantage, after all — smartphones are our life and work.

I’m looking forward to seeing what types of blog posts are up. Between BlackBerry Cool, CrackBerry, BerryReview, RIMarkable and IntoMobile, there is a ton of competition. Are they going to be releasing leaks? Because that’s just not fair. Way to go RIM!

Here is more info from their “About” page:

What this blog is about

Through our listening we’ve learned that you care most about discovering how to get more out of your device, so we’ve assembled a team of experts who will provide tips and advice to help you achieve this.

We have Sean who is our social applications expert, Sanjay who is our IM guru and Mark who is everything email. We also have Andrey who is the desktop software pro, Mike and Riz who are our handheld software specialists, and Annu who works on handheld hardware.

We know this blog is not just about our perspective. So, we will take every opportunity to connect you to the great conversations and expertise already being shared online.

What this blog isn’t about

We’re excited to begin contributing to the conversation, but that said, this isn’t the place to discuss topics like unreleased products, financial and forward-looking statements, service outages or carrier matters. Besides, these are matters where our topic experts aren’t, well, the experts.

Blogs influencing your mobile purchases

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the critic

A recent survey of US consumers by Ad-Ology research shows that wireless blogs like BlackBerry Cool have far more power over what device you’ll buy than ever before. 60% of those surveyed stated that their mobile phone purchase had been influenced by online product reviews and user comments, while 30% said that blogs have the same level of influence.

“This is the modern day version of ‘word-of-mouth’ advertising,” said C. Lee Smith, president and CEO of Ad-ology Research. “Advertisers have always known the immense value of positive ‘word-of-mouth’. Now consumers have a whole world of opinions and reviews available online, and this survey shows how much they value that kind of information.”

Of course, with great power comes great responsibility. BlackBerry Cool promises to always give you the straight goods on which BlackBerry you should purchase. Post a comment and let us know which factors influence your purchasing decisions and whom you trust the most.

(via CN)

Mobile Purchase Survey Findings