Posted on October 1, 2008, at 12:26 am .
A recent survey of US consumers by Ad-Ology research shows that wireless blogs like BlackBerry Cool have far more power over what device you’ll buy than ever before. 60% of those surveyed stated that their mobile phone purchase had been influenced by online product reviews and user comments, while 30% said that blogs have the same level of influence.
“This is the modern day version of ‘word-of-mouth’ advertising,” said C. Lee Smith, president and CEO of Ad-ology Research. “Advertisers have always known the immense value of positive ‘word-of-mouth’. Now consumers have a whole world of opinions and reviews available online, and this survey shows how much they value that kind of information.”
Of course, with great power comes great responsibility. BlackBerry Cool promises to always give you the straight goods on which BlackBerry you should purchase. Post a comment and let us know which factors influence your purchasing decisions and whom you trust the most.
(via CN)
Mobile Purchase Survey Findings
Posted on March 28, 2008, at 7:38 am .
SpinVox does one thing: turn voice into text, in quite a lot of ways. Using their various products you can get voicemails emailed to you immediately, write to your blog by simply speaking into your phone, speak message and have it sent as text to any or all of your friends, dictate a memo and have it sent straight to your email, and quite a bit more. Their products page allows you to simply tell them what you’d like to do, and they’ll show you what service are applicable. Who knows what new applications of the SpinVox engine will come out of their booth at WES?
Posted on August 17, 2007, at 8:20 am .
Sprint’s kicked off an interesting project called SpeedBlogs, currently following the progress of 7 Sprint employees who have had their handhelds brutally stripped away from them. These are heavy-duty users, so there’s some serious withdrawal symptoms going on here. They’re on Day 3 of the blogs, and should provide as a great case study for future crackberry addicts, especially Dana who’s giving up her BlackBerry 7100. The project is following the whole masochistic, Big Brother, “let’s watch people suffer” thing, but wireless addiction is becoming more of a discernible reality with studies like this. For science!
