Tag: brand

3 Ways You Didn’t Know Alicia Keys Represents the BlackBerry Brand

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When Thorsten Heins introduced Alicia Keys, I know a lot of people were pretty confused. Why is RIM hiring someone with no tech experience to be the company’s Creative Director? Well, it’s probably just an advertising move and it’s not like she’s going to be telling engineers how to do their jobs. Regardless, I thought about it for a while and it dawned on me, Alicia Keys is so on brand it’s crazy. Here are 3 ways you didn’t realize Alicia Keys fits the BlackBerry brand.
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RIM Tops 25 Million Social Media Followers of BlackBerry

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The BlackBerry brand has been gaining popularity among their users through social media. Today the official count is 27.1 million fans and followers of the Inside BlackBerry blog, Twitter, Facebook and LinkedIn. I am a follower of BlackBerry through these channels and I find them to be a good source of BlackBerry tips and tricks.
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RIM tops Canadian brand rankings

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GraphWe already know RIM’s brand growth has been ungodly, but it couldn’t quite oust Apple’s King-of-the-Hill status. If we’re sticking to Canada though, BlackBerry is ruling the roost according to a study by Interbrand, with a brand value of $5,607.6 million. So not only is RIM topping the Toronto Stock Exchange, but they’re also the most recognizable Canadian company out there. Appropriately enough, the Royal Bank of Canada, previously numero uno on the stock exchange is also number two on the brand rankings. Check out the whole report here to check out the other big names in Canada.