Tag: brands

BBM Being Used for Customer Service in the Middle East

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It’s pretty widely understood that BBM is being used all over Asia in some pretty interesting ways. The messaging app is still incredibly popular in East Asia as well as South-East Asia. Recently, @shahriyarali tweeted a photo of a customer service BBM pin, and the timing is very interesting. With BBM Channels being released, stories like this are one reason brands and businesses are going to start adopting BBM as a tool for engaging with customers. This could be a sign of things to come.