I’ve been talking with Brian Reed at BoxTone about this latest BESX announcement and he has some interesting insight into what this means for SMBs but also large enterprise. During our discussion, I was surprised to hear that only 10-20% of the Fortune 2000 companies are using mobile devices. I assume this number is so low due to large manufacturing industries that have less of a need for mobile, but the number is still very low. As more people in general get smartphones, we’ll start seeing this number inflate in the next 3-4 years, possibly as high as 70-80%.
With so many more employees using smartphones, companies will want to have these users on a BES, without paying the exorbitant costs for every user. BES Express opens up new doors for these companies, allowing them to connect with more functionality than “activesync-connected” and yet same price – free. This announcement therefore goes a long way to addressing the claim that the BES solution was too expensive, and providing companies with a freemium style service. It almost makes you wonder why it took so long to get here.
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