As we have said before, WES 2009 is not the place for device launches. As much as we wanted to see the BlackBerry Niagara launch, this conference is not about hardware. The major news is BES 5.0, security updates, an alliance with HP as well as the release of RIM’s push API’s to developers.
As Mike Lazaridis took the stage, part of me was hoping that he would talk hardware for just a moment but it wasn’t going to happen. Mike took us through some figures, reflecting on the success of the BlackBerry over the past 10 years. Some measures of success include:
- 10 years of BlackBerry sales.
- 50 million sold, 26 million in this fiscal year alone.
- The BlackBerry has become “mission critical.”
Mike Lazaridis focused his keynote on the BlackBerry Enterprise Server (BES) 5.0. The latest updates to BES help organizations make push services work for them more efficiently, and ultimately save organizations costs.
The part I enjoyed most about Mike’s keynote was when he quoted Rove’s ELLB movement almost verbatim. At one point Mike Lazaridis said, “what if you could leave your laptop behind?” This idea truly embodies the direction and vision at RIM. Your mobile device is become so feature rich and powerful, that eventually your laptop will become obsolete.
Mike Lazaridis’ favorite development at RIM? App World. Mike talked about how he started his career as a developer, and the development community is what makes this device so robust. App World is helping developers make more money for their work, and get their apps in front of millions of potential buyers. App World also fosters competition, encouraging developers to make better and cheaper applications.
WES has some great news for developers and enterprise but this conference has moved away from the consumer space. Perhaps device launches are going to be left in the hands of carriers.