The Cluetrain Manifesto is a book written 10 years ago and it describes the way in which businesses and social networks interact for the greatest amount of utility. The book starts off with 95 theses that describe how businesses should use social networks to their advantage, or be overtaken by other companies who simply get it. Thomas Petzinger, Jr. of The Wall Street Journal, sums up the ideas nicely in the forward:
The idea that business, at bottom, is fundamentally human. That engineering remains second-rate without aesthetics. That natural, human conversation is the true language of commerce. That corporations work best when the people on the inside have the fullest contact possible with the people on the outside.
Keith McCarthur is the social networking coordinator for Rogers and Fido and he originally contacted me about BlackBerryCool.com. We talked about the challenges bloggers face when interacting with carriers. Fast forward to a few weeks ago when I discovered his project to celebrate the 10 year anniversary of the Cluetrain Manifesto by having 95 bloggers write a post on one of the Cluetrain Manifesto theses. As my experience is blogging in the smartphone industry, I chose a thesis I felt fitting for those experiences.
Continue reading about the Cluetrain Manifesto applied to RIM and BlackBerry