Tag: CMO

BlackBerry Taps Star Power to Market BlackBerry 10

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BlackBerry has a odd tradition of tapping star power to sell cutting-edge technology. It’s a big challenge to explain the features and benefits of something complex to a consumer market made up of a young and a less technically inclined audience. This time BlackBerry has enlisted the help of some extremly talented people: Robert Rodriguez, Neil Gaiman, and Alicia Keys. They’ll be leading the charge in ushering BlackBerry into an era where smartphones are the primary tools of the creative and the successful.
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Executive Team Honing RIM’s New Image

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I’ve noticed that Thorsten Heins’ freshly shuffled management team has been conducting more interviews recently. It’s a big change from before RIM’s new CMO Frank Boulben took the top job as RIMs chief marketer.
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RIM’s Chief Marketer Talks BlackBerry 10 with Engadget

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RIM’s Chief Marketing Officer Frank Boulben was interviewed by the good folks at Engadget about BlackBerry 10, and his role in marketing the new platform. Frank has been talking to bloggers who are the tastemakers of tech, last week Kevin Michaluk of CrackBerry fame got a chance to ask Frank some poignant questions about the new BlackBerry 10 platform.

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The Toronto Star Interviews RIM’s Chief Marketing Officer Frank Boulben

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A week after RIM released some unfavourable Q1 earnings, RIM’s new Chief Marketing Officer Frank Boulben got a chance to sit down with the Toronto Star for an interview.
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RIM Appoints New Chief Operating Officer and Chief Marketing Officer

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RIM has announced the hiring of two new members of their executive team. The new COO Kristian Tear joins RIM from Sony Mobile Communications and the new CMO Frank Boulben who has held positions in both Vodafone and Orange.
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