The voice of the BlackBerry community.
RIM’s ad campaigns are very personal these days. The above BlackBerry Torch and OS 6 promo videos are very much like the BBM commercials, in that they show everyday people using the device in an everyday way. It’s true that a BlackBerry is a very personal device, and smartphones in general are all promoting the fact that these devices are built around your lifestyle. Check out the above video to see some of the useful OS 6 features.
Verizon has released another BlackBerry Storm 9530 commercial, continuing where their first teaser commercial left off. It’s great to see Verizon actually showing footage of the device in action this time, but I wonder about the subject matter of any future commercials? Maybe it fasts forwards to the Storm owners first bill, whereupon he realizes that mobile music downloads can add up quicker than you think? We’ll have to wait and see, I guess.
Considering the amount of information Verizon ‘leaked’ about the BlackBerry Storm before the official press release last night, it’s not really surprising that they would air nationally televised commercials before anyone knows about the device.
Even though the video is grainy and it gives no real information about the device, I think it aptly depicts the exact moment the world stopped caring about the iPhone. Verizon’s PR department deserves a BIIIIG raise.
(via Engadget)
You have to hand it to RIM: they’re not normally known for PR savvy, but they certainly chose the perfect time to debut their BlackBerry Bold commercial on Canadian airwaves. The DVR-equipped Canucks over at MobileSyrup were able to record the commercial during the Heroes season premiere. good job, gents!
