Tag: Continental-Research

Report: Simplicity sells cells

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iPhoneA recent report by Continental Research is showing that the vast majority of mobile users just want basic functionality, and advanced features go largely unused. The survey talked to users on O2 (who got top marks for customer service), T-Mobile, Orange and Vodafone asking subscribers if they’d prefer a less expensive, simple phone or a pricier one with all the trimmings. It’s not only that adoption of extra functions has been low, but it’s actually been shrinking over the last three years. For example, in 2005 18% of surveyed cellphone users had downloaded a ringtone in the last year, versus 10% in 2007. That gives the iPhone some hard numbers to back up its philosophy of user-friendliness, no doubt. As BlackBerry users, do you guys tend to stick with just voice and e-mail, or do you dabble in the extras, like music and GPS? Are BlackBerry users maybe more predisposed to using advanced features?