I have a confession to make: although I’m really interested in the future of GPS, and I excitedly follow all the latest news in LBS, I have yet to really incorporate it into my life. The reason? I haven’t (yet) seen an LBS application that makes so much sense for my lifestyle that I’d be stupid not to use it. That’s why BlackBerry Cool has been so intrigued by Tele Atlas’ Maps in Apps developer contest (officially announced earlier this week), which almost seems specifically designed to make me happy by helping to create the LBS application I always hoped to want. We had the very awesome opportunity last week to talk to Tele Atlas’ Darrin Wilkey about GPS, their Innovator Series, and what RIM is doing to help grow LBS.
BBCool: So what’s the big deal about GPS and LBS?
Darrin Wilkey: When you look at mapping, it’s really become a part of our everyday lives. Think about how many new cars have navigation systems. There’s been incredible growth in the personal navigation device market. Think about how ubiquitous maps are with the Internet. It’s really a part of our overall lifestyle and the way we get things done. An interesting thing is that from an install base perspective; some analysts are estimating that by 2010 there will be 30 million in-vehicle navigation systems in use, and the personal navigation market could get up to 100 million.
BBCool: Wow, that’s, over 3 times the population of Canada.