The winners of the 2010 BlackBerry Partners Fund Super Apps Developer Challenge will soon be reaping the rewards of winning the challenge and working with App-Promo, a mobile PR agency, to promote their products across traditional and digital media. The 4 winners, 8 finalists and 16 semi-finalists from their respective regions will be featured in a marketing program that includes public relations, social media, mobile advertising, search engine marketing and in-store promotion.
Considering most of the apps that won the challenge are already well-known, it will be interesting to see if the PR company can actually help downloads/sales significantly. Sure, getting featured in App World will help, but that’s hardly any work on the part of App-Promo. In the end, a PR company can only do so much and apps are more likely to explode in popularity by viral means rather than traditional media advertising.
Hit the jump for the list of features:
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