While BlackBerry the brand has been getting a lot of flack for not being cool in North America, it’s getting a lot of love from the youth in South Africa. BlackBerry was named as the ‘Coolest Brand Overall’ in the Sunday Times Generation Next 2011 Brand Survey Awards. BlackBerry also took top honours in the ‘Coolest Cellphone’, ‘Coolest High-Tech Gadget’ categories and BlackBerry Messenger (BBM) was named ‘Best Cellphone Application’.
This must be a great boost to company morale considering South Africa has been leading what’s cool in North America recently with music from artists like Die Antwoord (above) and Jack Parow. Apparently the smartphones of choice are in the lower price range including the 8520.
It’s clear that while the mainstream media is focused on a small sample of North America, journalists would do best to go into other regions to get the full story.