Tag: digital china

BlackBerry in China: User Frustrations Such as Price and Native Input

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Recently, the BlackBerry Curve 8910 launched with Digital China. The success of BlackBerry in China is interesting because the market brings some incredible potential especially since trade with the country has been running at a deficit for most Western countries. If Research in Motion can sell a few million devices in China, they will set a standard for the smartphone industry.

Li Tong is RIM’s General Manager in China and he sat down with BerryTimes.cn for an interview during the BlackBerry Curve 8910 launch. The interview has some interesting questions from a Chinese user perspective that highlight a lot of what RIM is going to need to work on in order to be successful in the region.
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RIM and Digital China Launch the BlackBerry Curve 8910 in China

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RIM has launched the BlackBerry Curve 8910 in China in partnership with Digital China. We have seen lots of pics of the 8910 in the past with a trackpad, but a picture from the press event reveals the device with a trackball. Some weeks ago, we saw a spec sheet saying that trackball versus trackpad navigation was yet to be decided, and it seems they’ve gone with the trackball decision. It could be that a trackball lowers the price point, which is crucial for selling devices in a developing nation. Whatever the reason, it’s good to see BlackBerry hitting the Chinese market and it will be interesting to see how well they sell. There are a lot of gray market ripoffs in China, but the real deal is sure to be a success. Click through after the jump for more launch event and device pics courtesy of BerryTimes.cn as well as specs.
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Digital China and RIM announce distribution agreement

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Digital China and RIM have announced a distribution agreement for BlackBerry smartphones in China. Digital China are the largest IT services provider in China, with regional centers in 19 major cities, and over 8,300 employees. It’s not clear what this will result in sales-wise, but it will definitely help RIM get a more solid footing in the Chinese enterprise market. Through Digital China, RIM will be able to position itself as the smartphone of choice for the IT industry in China.