Tag: dive into mobile

Mike Lazaridis Talks More About PlayBook and Competitiveness

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When Mike Lazaridis appeared on Dive Into Mobile, the consensus seemed to be that a lot of the tough questions that were being asked were awkwardly dodged. During the above interview, Lazaridis talks about how multicore processing is going to be RIM’s major competitive advantage, and they’ve got smartphones in their lineup coming out with this multicore, QNX OS.

One interesting point that Lazaridis made about the PlayBook which we’re hearing more about is how the PlayBook stores data. Apparently, nothing is kept on the device and if you lose the PlayBook, nothing will remain on the device. This sounds like it could be great for security but hopefully it doesn’t take long for all the data to sync up.

During the interview, AllthingsD asks a few times if a BlackBerry will run Android. This seems like a strange question given the QNX acquisition was obviously intended to leapfrog the competition. Overall, this interview seemed to go much more smoothly.

Highlights from Mike Lazaridis at the Dive Into Mobile Conference

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The above video shows you some interesting highlights from Mike Lazaridis at the Dive Into Mobile conference. Generally, the interview was pretty tough as Walt Mossberg and Kara Swisher inundated Lazaridis with questions about where the platform is going and how RIM is going to keep up with the competition. Mike L didn’t do the best job of answering their questions, but it must be hard when every question starts with “so, your brand and phone is terrible…”.

While Mike L wanted to focus on the PlayBook and discuss how powerful it is, Walt, Kara and the audience, wanted to know about the smartphone. Sure, the PlayBook is cool, but what about the actual smartphone? The answer seems to be that RIM is moving in the direction of multicore, QNX OS smartphones, but it won’t be overnight. RIM is definitely working on multicore products, but consider this: the average BlackBerry has a 2 year development cycle, and RIM only acquired QNX this year. It could be that we won’t see a QNX multicore device until be 2013.
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Google’s Andy Rubin Admits RIM is on the Right Track with Acquisitions

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Andy Rubin, VP of Engineering at Google, was on Dive Into Mobile talking about Android as well as the competition. During the interview, Walt Mossberg began explaining how RIM has done a great job of building an “iconic” product but goes on to say that they’re fading in light of the competition, mostly due to the fact that they’re working with a legacy product.

Rubin’s response to Mossberg was to point out the similarities in the story of the RAZR. The Motorola RAZR was an iconic product but it eventually faded away. Motorola’s response was to switch to Android, but Rubin isn’t suggesting that’s the solution for RIM. The solution is to go through design cycles because a legacy product doesn’t allow you to keep up with the fast pace of the competition. Rubin then points to the acquisitions RIM has made with QNX, TAT and DataViz, and says they’re doing all the right things to fill in the pieces and keep up with the hyper competitive market.

Good form, Rubin. You’re a gentleman and a scholar. Stay tuned for Mike Lazaridis at Dive Into Mobile.