A new website developed by a group of engineering students and former Facebook and Microsoft employees called ChooseForChange.com is looking for people to choose their favorite smartphone and donate to help fight global poverty. The goal is to raise money for the World Partnership Walk, whose funds go directly to international development projects supported by the Aga Khan Foundation Canada.
It’s a fun idea and if you’re interested in donating to the cause, perhaps it makes more sense just to donate directly to the Aga Khan Foundation and get straight to where the funds will end up eventually. Or, if you’d like to support your favorite smartphone brand, you can always head over to ChooseForChange.com.
UPDATE: Spoke to the PR team and they said “The reason we wanted to build awareness about World Partnership Walk was because it is an event that is held across Canada annually. We wanted the external community to become a part of this and have the opportunity to take part. The World Partnership Walk is only affiliated with the Aga Khan Foundation so 100% of the proceeds will go directly there anyways.”